Taste is a dead end; what you should have is a point of view

August 14, 2025

We’ve linked to quite a few articles on taste in the last year or so here, and this idea that the development of taste and the importance of taste in an era of AI has gained some traction, particularly in the design world.

Pavel Samsonov argues that it’s in fact a point of view that designers need to develop in order to influence the direction of product development within their organisations.