Developing Taste
March 12, 2025
Simply shipping a product that works is no longer enough, everyone can do that, especially now with AI. It’s not the differentiator anymore as people expect things to work. What makes a product stand out is the brand, design, how intuitive it is, the overall experience. Taste is what matters.
“In a world of scarcity, we treasure tools.
In a world of abundance, we treasure taste.”
Anu Atluru, Taste is Eating Silicon Valley
But what is good taste? It’s commonly mistaken as personal preference, but it’s more than that — it’s a trained instinct. The ability to see beyond the obvious and recognize what elevates. It’s why some designs feel effortless while others feel contrived. So the real question is, how do you train that instinct?
Source: Developing Taste
Steve Jobs famously said of Microsoft that”they have no taste”.
But what is it, and how might you develop taste?
We quoted a similar piece from Elizabeth Goodspeed in April last year.
