Dr. Lena Belin

Lena is a strategic designer, social scientist, and advisor to organisations navigating complexity, growth, and change. With two decades across tech, government, health, education, and the social sector, she helps teams build better systems through design, insight, and care. Her work spans national transformation programs, customer experience strategy, and brand and service design, and has earned multiple awards for innovation and impact. Lena has partnered with organisations including Accenture, Atlassian, Qantas, Red Cross, kids helpline, ANZ, AustralianSuper, and the ATO. She is a Good Design Australia ambassador and juror, and regularly advises leaders and teams on designing services that are human, high-impact, and built to last.