Correlation charts: Connect the dots between site speed and business success
April 4, 2025
If you could measure the impact of site speed on your business, how valuable would that be for you? Say hello to correlation charts – your new best friend.
Here’s the truth: The business folks in your organization probably don’t care about page speed metrics. But that doesn’t mean they don’t care about page speed. It just means you need to talk with them using metrics they already care about – such as conversion rate, revenue, and bounce rate.That’s why correlation charts are your new best friend.
Source: SpeedCurve | Correlation charts: Connect the dots between site speed and business success
As has come up many times in our presentations, making the case for investment in performance isn’t always easy. Money and effort spent on something other than new features can be a hard sell.
Here Tammy Everts explores correlation charts, “a powerful data visualization that shows you the relationship between your page speed metrics and your business and user engagement metrics”, that can help demonstrate the value of that investment to business decision makers.
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