Prompting Is A Design Act: How To Brief, Guide And Iterate With AI — Smashing Magazine
September 5, 2025
Prompting is more than giving AI some instructions. You could think of it as a design act, part creative brief and part conversation design. This second article on AI augmenting design work introduces a designerly approach to prompting: one that blends creative briefing, interaction design, and structural clarity.
Source: Prompting Is A Design Act: How To Brief, Guide And Iterate With AI — Smashing Magazine
Around three and a bit years ago, when ChatGPT first exploded into our consciousness, there was a great deal of excitement around prompting and this idea of prompt engineering. That’s faded somewhat, but it is very clear that how we prompt these models can have very significant impacts on the quality of the output.
