Building a Social Media Agent | goose

The Game Plan

Here’s what we’re building: two MCP servers that work together to handle all our social media promotion automatically.

MCP Server #1: Content Fetcher
This one goes out and grabs all our content from:

• YouTube videos
• Blog posts
• GitHub release notes

Then it compares everything to a last_seen.json file to figure out what’s actually new. If nothing is new it proceeds to check an evergreen.json file and randomly pick old content to socialize.

MCP Server #2: Sprout Social Integration
Once we have new content, this server takes over and:

• Generates captions for each platform
• Uploads media (videos, images, or just links)
• Creates draft posts in Sprout Social

The goal? Wake up to social posts ready to go, without lifting a finger. Well, almost, more on that later.

Source: Building a Social Media Agent | goose