Tori Sanderson

Tori Sanderson is Managing Director & CEO of Avian, a boutique consultancy specialising in bringing HCD thinking to products, environments and teams.

Tori is a sought‑after product and leadership strategist, with 20 + years’ experience spanning government, tech, retail, healthcare and NFP sectors. She’s steered award‑winning digital programmes and guided major brands and organisations through complex transformation and capability‑building.

A regular speaker at Web Directions and Women in ICT events, Tori delivers clear, practical insights on digital strategy, design leadership, and building high‑performing teams.