Lucinda has been shaping teams across product design and strategy for more than 10 years. She currently leads a team of product designers and design program managers at Facebook working on tools to enable design at scale. A common theme across her work is finding the gnarly problems to solve to help people to do what they need to do, encouraging truly collaborative ways of working between design and development. Previously she has worked for design consultancy Symplicit, Commonwealth Bank of Australia and spent her formative years at Fairfax Media (now Nine Entertainment) in commercial innovation and product design teams responsible for flagship news sites the Sydney Morning Herald and Australian Financial Review. She’d like everyone to forget her first project for dating site RSVP, an e-invite for “Australia’s Hottest Tradie” competition.
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