Lucinda has been shaping teams across product design and strategy for more than 12 years. She currently leads a team of product designers at Amperity, a Seattle-based startup enabling brands to unify their consumer data to power customer experiences. A common theme across her work is finding the gnarly problems to solve to help people to do what they need to do, encouraging truly collaborative ways of working between design and development.
Recently at Facebook/Meta building experiences to connect people and businesses over a messaging thread, she has also held roles at design consultancy Symplicit and Commonwealth Bank of Australia. Lucinda spent her formative years at Fairfax Media (now Nine Entertainment) in commercial innovation and product design teams responsible for flagship news sites the Sydney Morning Herald and Australian Financial Review.
She’d like everyone to forget her first project for dating site RSVP, an e-invite for “Australia’s Hottest Tradie” competition.
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