What to Expect When You’re Optimizing

One of the most common pain-points I hear from companies is that they spent a bunch of time chasing an optimization, only to find that, after shipping it, they could provide no evidence of it making a difference in their performance.

There are a lot of things involved in making performance more predictable, but one immediate thing you can do is do the work up front to set expectations about which metrics you expect the optimization to move, and how you’ll measure the impact.

Source: What to Expect When You’re Optimizing – Web Performance Consulting | TimKadlec.com