The Extended Internet Universe

July 22, 2024

For several years now, I’ve been watching the creeping, unheralded growth of what I call the cozyweb, and for which others have lots of creative names. Kickstarter founder Yancey Strickler called it the Dark Forest in a recent post.Unlike the main public internet, which runs on the (human) protocol of “users” clicking on links on public pages/apps maintained by “publishers”, the cozyweb works on the (human) protocol of everybody cutting-and-pasting bits of text, images, URLs, and screenshots across live streams. Much of this content is poorly addressable, poorly searchable, and very vulnerable to bitrot. It lives in a high-gatekeeping slum-like space comprising slacks, messaging apps, private groups, storage services like dropbox, and of course, email.

Source: The Extended Internet Universe – by Venkatesh Rao

At Web Directions Summit in 2023, Maggie Appleton cited this essay by Venkatesh Rao in her keynote The Expanding Dark Forest and Generative AI (watch free with no signup using that link).

This essay from 2019, pre (useful) generative AI is prescient and highly recommended.