Implementing a Product Model in a non-product enterprise

Product-centric companies like Facebook, Instagram, and Canva aren’t merely companies that happen to have a product; the product is virtually the whole company. There is no distinction between the company, its brand, and the SaaS product they offer to customers.

However, this model doesn’t translate neatly into the enterprise context. Digital products, particularly those delivered through a SaaS model, are essentially services. Furthermore, the approach needed for success varies greatly between contexts, which are many and varied in an enterprise setting vs the simplicity of a startup.

Enterprises like banks, media companies, or healthcare providers cannot simply adopt the product models that work for tech companies. Their challenges are more complex, requiring tailored strategies that provide additional methods and nuanced application in the spaces above and in-between these ‘products’.

Source: Implementing a Product Model in a non-product enterprise