Stefi Peykova Krishnan

Stefi Peykova Krishnan is a co-founder of the Bulgarian Design Council and a Principal Product Designer at eHealth NSW, working inside Australia’s largest public health system. Her work sits at the intersection of design, co-creation, systems thinking and responsible AI in complex, high-stakes environments. She previously led the end-to-end design of a precision medicine platform for the Children’s Cancer Institute that supported clinical decision-making and was recognised with Best in Class for Service Design at the Australian Good Design Awards.

In the age of AI, she is especially interested in how design shapes systems, behaviour, and decision-making upstream … before bad assumptions scale and broken models become business as usual.