Seb Chan

Seb Chan is Chief Experience Officer at ACMI [Australian Centre for the Moving Image] in Melbourne. He is responsible for holistic experience design and oversees teams responsible for visitor experience, marketing, brand & communication design, digital products, ICT, as well as the museum’s collections, digitisation & digital preservation programs. Prior to this he led the digital renewal and interactive transformation of the Cooper Hewitt Smithsonian Design Museum in New York (2011-2015). At the Cooper Hewitt he also led experiments in the acquisition of digital design including the first ‘App’ to enter the Smithsonian’s permanent collection. He drove the Powerhouse Museum’s pioneering work in open access, mass collaboration and digital experience during the 2000s. He has also worked as a museum consultant with institutions across North America, Europe and Asia. His work has won awards from American Alliance of Museums, One Club, D&AD, Fast Company and Core77. He is an Adjunct Professor, School of Media and Communications, in the College of Design and Social Context at RMIT, and is a member of the international advisory board of Art Science Museum (Singapore), and advisory committees for the National Museum of Australia, Hammer Museum at UCLA (USA), and the Exploratorium (USA), National Heritage Board of Singapore, and is a board member of Diversity Arts Australia. He is an alumni of the Getty Leadership Institute, Salzburg Global Seminar, UNSW, and also leads a parallel life in digital art and electronic music also founding Cyclic Defrost Magazine.


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