Bec Purser and Sophie Goodman

Bec Purser is a Service Designer with over a decade of experience in finance, government, telecommunications, media, and professional services. She’s passionate about participatory design, public transport, and speculative thinking.

As Senior Manager of Service Design at Transport for NSW, Bec leads a team dedicated to improving customer experiences through innovative and inclusive design solutions. A graduate of the Design Anthropology master’s program at Swinburne University, she specialised in participatory design within an Indigenous context.

Bec explores data ethics, human behaviour in public spaces, and beyond/post-human-centred design in her spare time.

Sophie is an anthropologist and an experienced practitioner of qualitative and ethnographic research in applied settings. She has worked for boutique agencies and for large global consulting organisations in design research, service design, innovation and strategy consulting roles.

She has a Masters in Applied Anthropology and received the Vice-Chancellor’s Commendation for Academic Excellence and the ethnographic methodology prize for this degree. She is also active in the social science community internationally with volunteering, committee and ambassador roles for practicing anthropologists in Australia, US and Europe.