Alisa Lemberg is a Sr. User Researcher at Twitter where she seeks to uncover the secret sauce behind Internet stardom. Prior to joining Twitter, she was a member of IDEO’s Hybrid Insights team, bridging the divide between the qualitative and the quantitative. She is passionate about finding stories behind the numbers, and learning how to order coffee in new languages.
Alisa Lemberg is a user research professional currently working as the Director of Fidelity Labs. She has experience leading multidisciplinary teams through the process of building empathy and identifying user needs. She has planned and executed complex, multi-phase, user research studies that have resulted in new product launches in partnership with product managers, designers, and senior leadership throughout her time at Twitter and IDEO, and prefers a hybrid approach to blending qualitative and survey research.
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