Software development now costs less than than the wage of a minimum wage worker
March 3, 2026
Hey folks, the last year I’ve been pondering about this and doing game theory around the discovery of Ralph, how good the models are getting and how that’s going to intersect with society. What follows is a cold, stark write-up of how I think it’s going to go down.
The financial impacts are already unfolding. Back when Ralph started to go really viral, there was a private equity firm that was previously long on Atlassian and went deliberately short on Atlassian because of Ralph. In the last couple of days, they released their new investor report, and they made absolute bank.
There is so much in this article. I don’t really know where to start. Obviously, quite a lot of this is speculative. But given the rate of transformation we have right now, the best we can do is speculate.
Geoff has seen this earlier and, and peered further than pretty much anyone. So what I highly recommend you do is sit down and think through this. Think through the moments where you viscerally disagree and what does that mean. Discuss it with your colleagues. Discuss it with your peers.
Because we are in a moment of upheaval and hoping it all goes away will not help.
