How Google created a connected experience for its new AI Mode using view transitions
September 11, 2025
Google Search has one of the largest reaches in the world, therefore changes to our user experience can have an impact on billions of users. We’ve long dreamed of a web experience that feels more modern and app-like. When development began on AI Mode, we wanted to create an experience for our users where the transition into AI Mode from standard search felt seamless and connected. When we heard about cross-document view transitions we knew it was a perfect pairing for the feature. This case study shares what we learned adding the transition feature alongside the launch of AI Mode.
We’ve been enthusiastic about view transitions for quite some time here. We adopted them well over a year ago, and we’ve had multiple presentations on them on the platform.
Well, now Google has gone and implemented them at massive scale, and here we learn about that.
You can get started in literally a minute or two and ultimately build extremely sophisticated transitions with little or no JavaScript at times.
See what Google has done, and then watch some of the related videos. Get cracking with View Transitions yourself.
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