Do Websites Need Pages? | AI Insights By Fantasy
March 11, 2026
Until now, they’e been the most efficient way we’ve had to communicate information. But what actually are they?
They are a vestige of the past. Prior to websites, we had books. At the dawn of digital, we needed familiar metaphors to ease the transition. Books had pages, so we converted them into the digital domain.
Over the last two decades, we’ve made them more sophisticated. We now have entire systems of templates and flows and componentry. But the fundamental architecture of what a website is very clear.
But here’s the question underneath: do people need pages, or do they simply need intuitive ways of finding and exploring information?
So close and yet, people as users are still central to this way of seeing–I’ll suggest that increasingly people, but rather agents acting on their behalf will be the primary audience for web “sites”.
