Transforming content design: the role of cognition and decision making | by Rich Prowse | Medium

Today, I would like to share some early ideas on how we could potentially use cognition to transform the practice of content design. My thinking is based on:

• Daniel Kahneman’s book, Thinking, Fast and Slow,
• Cass R. Sunstein’s and Richard H. Thaler’s book, Nudge: The Final Edition,
• Microsoft’s work on inclusive design for cognition.

While content design explores concepts related to cognition, these ideas are not part of a formalised practice. If we want to design content that truly meets people’s needs, we must consider how people acquire knowledge, understand it, and apply it to make decisions.

Source: Transforming content design: the role of cognition and decision making | by Rich Prowse | Medium