Sara Wachter-Boettcher

Portrait of Sara Wachter Boettcher

Sara Wachter-Boettcher is an independent content strategist, writer, and rabble-rouser based in Lancaster, Pennsylvania. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched a content strategy practice at her past agency, and started working closely with IA and UX teams to build a better way forward.

Today Sara focuses on designing systems for flexible, adaptable, future-friendly content, with a heavy interest in making content mobile-ready. When she’s not consulting with clients or partnering with agencies, she’s putting the finishing touches on her first book, Content Everywhere, with Rosenfeld Media; serving as Editor in Chief of A List Apart; contributing to publications like Contents Magazine; and speaking about content strategy, user experience, and related topics at conferences worldwide. You can read her blog at

2018 Update

Sara is the principal of Rare Union, a product and content strategy consultancy based in Philadelphia, and the author of Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech.

Her other books include Design for Real Life, co-authored with Eric Meyer, and Content Everywhere. Her writing has appeared in Washington Post, The Guardian, Slate, Quartz, and Wired, and she’s given talks at events in a dozen countries (and counting). Her friends seem to think she’s super productive, but she really spends most days wearing gym clothes and slippers.


Watch these presentations by Sara Wachter-Boettcher


Sara Wachter-Boettcher has presented at these conferences