Generative AI in the Real World: Context Engineering with Drew Breunig – O’Reilly

October 20, 2025

Red headphones surrounding the text "GenAI in the Real World" with the word "O'Reilly" written vertically on the left earcup.

In this episode, Ben Lorica and Drew Breunig, a strategist at the Overture Maps Foundation, talk all things context engineering: what’s working, where things are breaking down, and what comes next. Listen in to hear why huge context windows aren’t solving the problems we hoped they might, why companies shouldn’t discount evals and testing, and why we’re doing the field a disservice by leaning into marketing and buzzwords rather than trying to leverage what current crop of LLMs are actually capable of.

Source: Generative AI in the Real World: Context Engineering with Drew Breunig – O’Reilly

We’ve referred to Drew Breunig’s work a few times here, on Elsewhere. Here is an in-depth conversation he recently recorded on the topic of context engineering.