UX Is Your Moat (And You’re Ignoring It) – Eleganthack
December 17, 2025
If you’re building an AI product, your interface isn’t a nice-to-have. It’s your primary competitive advantage.
Here’s what that means in practice:
Make the first five minutes seamless. Users decide whether they’re staying or leaving almost immediately. If they have to think about where to click, you’ve already lost. Netflix auto-plays. TikTok starts scrolling. What does your product do the moment someone opens it?
Source: UX Is Your Moat (And You’re Ignoring It) – Eleganthack
Technologists often default to the idea that the best technology always wins. Over the years, we see endless debates about the technical specifications of a product and why that makes that product better. But what we should have learned by now is that technology is only one part of why something becomes successful. Category defining. Dominant.
Here, Christina Wodtke brings her many years of experience to the question of what will make AI products successful, with lessons not just for the biggest technology companies, but any company, whether they use AI or not.
