Less Effort, More Completion: The EAS Framework for Simplifying Forms
March 18, 2025
Summary: Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates.Filling out a form is rarely anyone’s idea of fun. Users are goal-oriented — they want to accomplish their goals quickly and efficiently. The more effort a form demands, the more likely users are to abandon it midway. Yet, simplifying a form isn’t just about reducing the number of fields. Sometimes, longer forms are necessary to collect essential information. The key is to balance the organization’s information needs with users’ desire for simplicity and efficiency.
There are two ways to improve form usability: make users do less and make what they do easier. In this article, we focus on the first approach — minimizing user effort so they are more likely to complete your forms.
Source: Less Effort, More Completion: The EAS Framework for Simplifying Forms
Recently someone ‘complained’ to me the registering for one of our conferences was ‘to easy’–they had reached the invoice page before they expected.
Turns out I’d been following the principles outlined here.
