It’s happening.
July 22, 2025
I didn’t wake up this morning hoping to write yet another thing about AI but here we go. Another proclamation and requirement to use AI in order to be considered for promotion. Weeks ago it was Microsoft, today it’s Amazon. Tomorrow it’s coming for your job—whether you’re an employee, consultant, contractor, or vendor. Listen to me now and believe me later at your own peril—The floor is literally being rewritten under your feet, and most people are still debating whether this matters, doing everything to avoid AI. If you’re not building AI collaboration skills right now, you’re already behind.
Source: It’s happening.
Greg Storey is legendary in the design industry-as a practitioner, a leader and public thinker on the practice and our industry.
He has been thinking deeply about the impact of AI on the practice of design (and beyond) and his admonition here is an important one.
