From Clippy to Copilot: UX Design in the Age of AI Browsers
August 8, 2025

Remember Clippy? The overly enthusiastic paperclip that would interrupt your Word document to ask if you were writing a letter? At the time, it was ridiculed – we dismissed it as Microsoft’s well-intentioned but somewhat misguided attempt at helpful computing.Well, it seems Clippy’s back. But he’s evolved considerably.
Today’s AIs no longer just ask if you’re writing a letter. Now they’ll have access to your calendar, can navigate your inbox more efficiently than you, and likely know what you need to do next well before you do. We’re entering the age of AI browsers, and this could represent a fairly significant shift in how we approach UX and digital design moving forward.
Source: From Clippy to Copilot: UX Design in the Age of AI Browsers
Ben Tollady ponders the challenges for designers when it might be agents and not users who are visiting your site.







