Emily Campbell – AI UX Deep Dive – YouTube
November 25, 2025
In one of the most popular episodes yet, Vitaly Friedman talked about what’s next for AI design patterns (https://www.dive.club/deep-dives/vita…) .
In that episode he frequently referenced Shape of AI (https://www.shapeof.ai/) which is an incredible database of AI design patterns.So I wanted to get to the source and go deep with the creator [Emily Campbell]( / emmiecampbell ) to learn how to design great AI experiences. Because she’s studied AI products more than just about anyone I’ve ever seen 👀
We referenced The Shape of AI and Emily Campbell’s work cataloguing AI interaction patterns a few months back. Now here’s an in-depth interview with her about her work.
