Design Leadership in the Age of AI: Seize the Narrative Before It’s Too Late

July 1, 2025

Cartoon illustration of a woman presenting a "Meet Our New Design Team" slide to a group of people and smiling robots seated in a room.

AI is transforming the way we work — automating production, collapsing handoffs, and enabling non-designers to ship work that once required a full design team. Like it or not, we’re heading into a world where many design tasks will no longer need a designer.If that fills you with unease, you’re not alone. But here’s the key difference between teams that will thrive and those that won’t:

Some design leaders are taking control of the narrative. Others are waiting to be told what’s next.

Source: Design Leadership in the Age of AI: Seize the Narrative Before It’s Too Late

We’ve focussed a lot of on the impact of LLMs and generative AI on software engineering, but these technologies are also transforming the process and practice of design. Here Andy Budd suggests design leaders need to take this transformation seriously and take charge.