AI Has Flipped Software Development
August 7, 2025
For years, it’s been faster to create mockups and prototypes of software than to ship it to production. As a result, software design teams could stay “ahead” of engineering. Now AI coding agents make development 10x faster, flipping the traditional software development process on its head.
Luke Wroblewski observes that the traditional ‘design then build’ approach to software development is inverted by the use of code generation tools, and ponders the implications for how we build software, and is optimistic for the impact on designers.
