AI Agents Will Transform the Online Economy
September 22, 2025
“The agentic Web is going to change everything,” says Wang, predicting that people will increasingly rely on agents as proxies to navigate the Web on their behalf. And in a recent position paper posted on the preprint server ArXiv, he and colleagues outline how this could lead to a new “agent attention economy” where advertisers increasingly jockey to be noticed by agents rather humans.
Source: AI Agents Will Transform the Online Economy – IEEE Spectrum
Some form of autonomous agent is increasingly replacing our individual interaction with the web, at least in part?That’s certainly what many people are speculating. What impact would that have on the online economy, which to date is largely dependent on advertising attracting human attention?
I think the answer is far from clear, but certainly worth considering.
