A Call for a Product Design Manifesto

Let’s be honest, Product Design has lost its way and purpose. Not because Product Managers took it away, not because engineering pushed us aside, but because too often, we’ve accepted a smaller role for ourselves.

Every time we treat a PRD as our starting point, we reduce product design to delivery. We become executors of someone else’s decisions, decorators of someone else’s brief.

That’s not Product Design. That’s UI execution with a shinier title, let’s stop pretending it’s something it’s not.

It’s time to draw the line.

Source: A Call for a Product Design Manifesto | by Darren Smith