Amanda Pitcher

A seasoned experience design and digital strategy practitioner, Amanda brings extensive cross-sector expertise spanning finance, government, media, pharmaceuticals, telecommunications, and insurance. With a foundation in CX/UX and digital production, Amanda has spent nearly 20 years at the intersection of human-centred design, technology, and organisational culture – translating complex customer needs into meaningful digital experiences. Known for building diverse, high-performing teams and fostering the conditions where creative problem-solving thrives, Amanda is a practitioner who believes that great experiences emerge when people, process, and technology move in the same direction.