Jon Bradshaw

Jon has over 30 years global experience working for big brands in big markets, leading the marketing function across FMCG, beverages and telco. Jon has worked for Mars, Diageo, Virgin, Droga5 and Lion. In those roles he has built marketing teams from the ground up as well as transforming existing teams into more efficient and effective units.

Since 2021 he has led Brand Traction, a marketing effectiveness consultancy, that embeds evidence-based marketing best practice into marketing teams in Australia, New Zealand and around the world.