Peter Merholz

Peter Merholz is an experience design and product management executive with 20 years experience across a broad range of digital media. In 2016 he co-wrote, with Kristin Skinner, Org Design for Design Orgs, the first book to address building and managing effective in-house design teams.

In 2001, Peter co-founded Adaptive Path, perhaps the world’s premier firm dedicated to user experience. He was instrumental in its growth from a small boutique firm to an international consultancy, with offices in San Francisco, Austin, and Amsterdam.

After Adaptive Path, he lead the global design team at Groupon, including product/UX, marketing, and brand design. He grew the team from 30 to 60, and was instrumental in the first redesign of Groupon.com since the company launched.

In 1999, Peter coined the word “blog.” Really. In the OED and everything.