VR: Discovering a New Medium

Do you remember the dream of virtual reality? Immersed in a virtual world, your only limitations were your imagination. VR could have been a way to experience the wonders of our – or any – universe. It could have been the ultimate escapism. To our dismay, the real reality was giant headsets, poor graphics and limited interactions.

Well, times have changed! With the evolution of mobile technology over the last 20 years, hardware has reached a tipping point. The big players are getting on board with Facebook buying the Oculus Rift, Sony making their own headset and Samsung and Google introducing lower cost alternatives.

But what about the content? Fresh from delivering one of the most innovative and ambitious projects across multiple markets for General Motors, Rob will share the unique challenges and experiences that come with creating multi-sensory experiences in the virtual and physical worlds.