Text me. Message me. DM me. Chat in all its shapes and sizes is seemingly unavoidable these days. From one of the oldest forms of online communication to supporting the future of autonomous labour, this talk examines the recent resurgence of chat experiences in today’s modern products, why the fundamentals of conversation design are at the heart of this, and how understanding the value of a conversation should change the way we build chatbots and conversational experiences as a whole.