While the majority of businesses have a clearly defined and articulated business and overarching product strategy, often this is not translated to an individual product strategy. Instead we jump straight to relentless product delivery – without clarity on the end goal and how to get there.
In this presentation I’ll talk about three key areas:
- Individual product strategies – where they fit in and who owns them (hint: it’s gonna be the product manager).
What a great strategy looks like and how it informs every decision a product manager makes.
I’ll bring to life an individual product strategy as the ultimate tool to align and manage CEOs, executives, sales and marketing teams – in fact the whole company.
- How it informs goals, team resourcing, budgets and roadmaps. And importantly how it allows you to say ‘no’ nicely.
- Practical tips on how to take ownership of your product strategy and get the whole company aligned.