Storytelling for influence. A how-to guide to influential storytelling

Humans are story telling animals. And the best way to persuade and convince people is often through story. In this presentation, Omar Andrade explores the mindset and process for crafting influential stories. Mashing together design thinking, lean startup and classic storytelling structures to craft influential and simple stories that motivate people to action.

Using story prototypes to understand value and eliminate wasteful narratives that miss the mark, this session will get you thinking about how you approach influence in organisations.