Real Art Direction on the Web

We finally have the tools necessary to create amazing page designs on the web. Now we can art direct our layouts, leveraging the power and tradition of graphic design. In this eye-opening talk, Jen will explore concrete examples of an incredible range of new possibilities.

She’ll walk through a step-by-step design process for figuring out how to create a layout as unique as your content. You’ll learn how Flexbox, Grid, Shapes, Multicolumn, Viewport Units, and more can be combined together to revolutionize how you approach the page — any page.

We finally have the tools necessary to create amazing page designs on the web. Now we can art direct our layouts, leveraging the power and tradition of graphic design.

Art direction allows brands to be depicted with as much thought for fashion design as tech design, eg the Apple Watch.

Layout for print uses design to convey ideas and support content – much of that is lost on the web as we restrict ourselves to lines and boxes.

We’re letting our design thinking be limited instead of expanded, despite the available and emerging tools.

Libraries like Bootstrap can turn layout into a multiple choice of templates, stifling originality and creativity. To address that, tooling needs to be separated from the design process.