Popular misconceptions in the product craft

It’s 2019 and the product management discipline is still talking about “what is a product manager?” Our craft often looks very different from company-to-company and team-to-team. Whilst it’s great we have plenty of diversity for the different flavours of the product management role, there are however some misconceptions of the product craft that have evolved over the years.

In this talk Sherif Mansour will share three popular misconceptions from his experiences in ten years of product management, seeing Atlassian grow from five to over 130 product managers and from researching dozens of product managers over the years. Hear Sherif debunk some myths around the day-to-day craft of product management, working with other teams and popular misconceptions around progressing your career path as a product manager.