Cameron takes us on a whirlwind tour of the web technologies underneath the hood of his opening credits, and how he put it all together.
Creative coding – having an idea and the ability to implement it.
First off, why have an opening titles roll at a web conference? It sets up the event… inspirations for Cam include Saul Bass title designs; Catch Me If You Can titles; Se7en titles (which sparked a renaissance in title design).
Brainstorming – the title designs for WDS are quite visual, there’s no speaking. Cam sketches ideas, works out what will work together, get the ideas down and work out how to fit them together.
Also for WDS being a web conference… it “behooves you to USE web technology”. Video might be better for Cam’s heart rate; but using web tech will push some new ideas onto your process.
Live video = the web + the real world. Developed the theme for the credits.
Flow – key aspect of the title. How do I get from one idea to another. Can be a technically complex problem – but the answer is “use a lot of duct tape”.