On Mobile, Context is King

Clearly over the last 10 years mobile has become the computing platform of choice for our lives. It’s been world changing in its impact. Your mobile is your 24 hour companion; it knows where you are, what you’ve done and, increasingly with machine learning, what you are intending to do.

Now that everyone has a responsive website (they don’t) or an app (still a long way to go), where does mobile go from here? Most mobile service designs take no notice of what the device knows, no account of what your previous interactions have entailed, and assumes each ‘channel’ is a new experience, rather than connecting them.

Oliver will look beyond the current services to how we can design richer and more contextual experiences in a mobile-connected world.