Not in Kansas anymore: A new frontier for web design

The web is a unique medium on its own and we need to establish a new normal for the web, breaking it free from the shackles of static print design. This new normal involves ceding control of our designs to the browsers that render them rather than constantly engage in this battle to dictate where every pixel should fall. Modern CSS gives us a comprehensive set of tools that lets us embrace the fluidity of the web.

We’ve always been trying to transfer ideas and concepts from a static medium like print, onto a dynamic medium like the web. But their difference in nature has caused quite a bit of grief, and this talk suggests taking a different approach to designing and building for the web, a way that better suits the nature of the medium.