Most of the current thinking around ‘Product’ focusses on either totally new products or ‘optional’ consumer products. Replacing business critical legacy systems isn’t either of those.
The skateboard to car metaphor is often used to describe product development. Think of this as more like moving the contents of a fully packed 1999 Holden into a 2019 Subaru while heading down the highway at 80km an hour. Drawing on recent projects we’ll look at what happens when theory confronts a very different reality and some of the models and approaches that have worked.