Failure is an option

Humans are really bad at failure. We become emotionally invested in our decisions, and good old confirmation bias reassures us we’re on the right track. Even when we really have no idea where we are.

Modern aircraft though are literally always off track. Which is why they constantly course correct.

Continuous discovery is a structured product management framework for how we understand customer needs & then rapidly generate and test multiple distinct ideas to validate how to best address these needs

It’s about identifying your riskiest assumptions, and how to test them.

In this session Chief Product Officer at SEEK, Nicole Brolan, will show us not only is failure an option, if we’re not failing, we’re not innovating enough.