We’ve come such a long way in the last 20 years. From a grass-roots web standards movement to Wired magazine launching a standards-based interface in 2003, to today, with all the tools and methods that inform current web design. But where next? This talk makes a radical argument for recidivism in our design thinking; a return to durable, aesthetic, and inclusive web design. Durable design is pragmatic design for the next decade, and it starts now.