In the last year, the question that I have been asked most often is “what can I do to increase the performance of my product team”. As product design and development mature as a discipline, product teams begin to replace traditional engineering led development teams. Processes have been adapted and optimised – developers and designers are doing sprints, often together. Systems have been adapted and optimissed – Jira, Asana, and dozens of alternatives serve developers and designers well.
When it comes to the People – we have not nailed this part yet. The general truism of “hire well” is both hard to execute on, and not enough to guarantee that the product team as a unit will perform optimally.
In this session, I’ll lead a discussion that considers how the nature of work, hiring and recruiting needs to undergo a transition in order to scale the creation of high performance product teams. Being a product person, I’ll also highlight the product opportunities that this shift will give rise to. Recommended for anyone who works in the product field, thinks about how to futureproof their relevance in the workplace, and those involved in the recruiting and hiring of developers, designers and product owners.