Building a Performance Culture

A great user experience often ties into the performance of an application. The user’s first impression of the site they are visiting can be a make or break scenario, and if the performance is slow that can have an impact on the growth of a business.

Behind the scenes, there are teams working on an application, performance is sometimes an afterthought and becomes a focus later on.

In this talk, I will cover what performance culture looks like, how this starts and some ways to communicate the value of performance, as well as ways to drive engagement.

Link to the Twitter ‘Fail Whale’

Link to Google’s Think with Google AMPProject

Link to the web.dev resource page:
Why Speed Matters

Link to the web.dev resource page:
How can performance improve conversion

Link to Speedcurve’s page:
Benchmark yourself against your competitors

Link to Mike Brittain’s article:
Web Performance Culture and Tools at Etsy

Link to Andrea Verlicchi’s article about:
YOOX optimizing the Chloe website for Core Web Vitals

Link to Etsy’s Code as Craftblog

Slide images from: unsplash.com