Listen in as Aaron, a 15 year veteran in the VR space, details how clients Qantas, Monaco (The Country), Olympus, P&O, Cruiseabout and more are using Virtual Reality right now to assist their clients with branding, training and buying decisions.
A little terminology (not canonical but for the purposes of the talk) –
- Live Action VR – content filmed with cameras; usually not interactive and linear.
- VR – computer graphics, simulations, etc; higher interaction levels, explorable worlds, etc.
- AR/Augmented Reality – overlaying data onto your real world view (eg. pokemon go)
- Mixed Reality – overlaying ‘holograms’ on your real world view… arguably just AR
Equirectangular Image = Master VR Format. They look pretty weird (great example of the Brooklyn Bridge) but it’s how the 360 image is captured. When converted for viewing the distortions and curves are straightened out to what we expect.
(lots of live demos with all the associated perils ;))
VR Distribution strategy – not all devices give the same experience. The more expensive options create a better experience, but if you can’t provide that you can do a Cardboard and people still get an experience. Also worth noting that Apple devices only work with Cardboard at this point. So as a strategy – if you can bring people to you can give them the very best, then cool; then provide options to be inclusive. You can back up full VR with 360 videos, which tend to get more views since they work in places like Facebook posts.
Beware of product announcements in this space – people announce far more than they actually produce. Pay attention to options that are already available and working.
Live demo of Cruiseabout, a commercial project… People are using virtual tours of the various rooms on cruise ships, so they can make a purchase decision without having to visit the actual ship (which is at sea).
Compassion project – using VR to put people into other peoples shoes to create empathy and compassion.
Live demo – QANTAS use VR to train people who are going to work on the tarmac at airports. A luggage loading scenario is run to train supervisors to see things being done incorrectly, then they do an assessment at the end. This allows immersive training with situations where errors are made, to train supervisors to spot the errors. Which is better than people having to make real errors in a live, dangerous environment.