Shefik Bey

Shefik is a leading digital innovator who has practiced and influenced the growth of User Experience (UX) in Australia and around the world for the past 20 years.

He has a proven track record delivering digital strategies that drive high profile clients to success, across a multitude of industry sectors.

In 2001 he established pioneer UX consultancy U1 Group, and the company now heralds more than 30 staff across Melbourne and Sydney.

  • Think Aloud User Testing – Challenging Established Status Quo